I have been wanting to write about this topic for a few months now, and this was one of the topics I wanted to open up my site with.
For anyone who does not know exactly what the “gaming and streaming community” might be I will give you a brief summary of this entertainment platform.
So, people play video games for money. Where do they do that? Streaming platforms such as Twitch, Youtube, Mixer, and others. Twitch has been the leader of this group and has lead the way for the streaming world to come to where it is today. People like Ninja, DrDisrespect, Shroud, Tfue, and DrLupo are some of the bigger names that have been on Twitch in their careers. Ninja has been the biggest name to really bring all of this to reality. I want to talk about him and his brand.
Ninja has been the LeBron James of video games and streaming in the last two to three years. (I want to say this to the reader. I will not be doing endless research on Ninja or this topic. I feel that most people who are going to read this won’t really care about exact figures and numbers because most of you boomers don’t even know who Ninja is. I have watched interviews, watched these peoples content, listened to podcasts, and have done research here and there). He has been on talk shows like Jimmy Fallon, cover of ESPN magazine, and even has his own shoe with Adidas. This guy is the biggest celebrity in this field of entertainment.
The main reason why I want to focus on him is because he did something in August of 2019 that shocked the gaming community. He left the Twitch platform to move to the Microsoft based platform called Mixer. Now, why would the biggest star of Twitch leave? Well, he openly talked about it in some interviews I watched and he simply was not happy. Even with the millions of dollars he was bringing in to his family, and the millions of fans he had on Twitch, he was not happy. Believe him or not, to me, I believe him a little bit. What I mean is that the Twitch brand has focused more on subscriber counts and followers. When a streamer is not streaming, and when they are doing things behind the scenes and such, they are losing subscribers. The subscribe feature for a viewer lasts a month and that person needs to re-sub each month. For example say my subscriber access starts January 2nd and ends February 2nd. If Ninja isn’t on Twitch that day, I might go use my free subscribe on CouRageJD, TimTheTatMan, or someone else I like that day. Who knows. These streamers lose out big time when they are away from their streams on Twitch.
To summarize a bit here, Ninja leaves Twitch for a few reasons. He doesn’t like how the sites settings would screw him when he goes to do things behind the scenes. Also according to him, they simply could not agree to a new contract for him to stay with the purple brand.
This move to Mixer opened the door to many other streamers. The next big streamer to move from Twitch to Mixer was a streamer named Shroud. He is one of the best FPS (first person shooter) players in the world on games like Call Of Duty, PUBG, and Apex Legends. After that, the other big streamer to leave Twitch was one of my personal favorites, CouRageJD. But, when everyone expected him to move to Mixer with his buddy Ninja, he shocked the world and actually signed a deal with Youtube. Youtube is obviously known as one of the biggest platforms on the internet. He already had over 1 million subscribers on Youtube, and wanted to condense his brand to be on one platform.
The thing that bothers me about all of these streamers is the money they make. God damn, it is insane. Like I said earlier, I am not going to bore you with sources, numbers, figures, and contract details. Thats not what this is going to be. They never release actual contract details anyway. There are of course rumors of what Ninjas deal might have cost though. There are rumors that he is receiving between $6 million and $8 million a year for three years on Mixer, but there are other stories that say his contract is three years worth $100 million. So people can throw their numbers around, but we may never find out. I have seen more reports of somewhere around $50 million more than anything else. Along with that huge contract he gets for signing with Mixer, he also has his Adidas shoes, a book, sponsor deals, donations from viewers, and so many other ways to earn money.
If you didn’t know anything about this stuff, or didn’t even know this even existed, I am glad you know now. Gaming is here and it is not going anywhere anytime soon. Streaming is here and it is just getting started. People are watching, donating, subscribing, and basically handing these influencers cold hard cash.
I am going to add some great videos and clips from streaming that I have enjoyed recently.
If you have any questions, comments, concerns, about anything in regards to this post or my site, feel free to comment or email me at RockinMSE@gmail.com. Text or call me if you can, as well.